How to do content strategy and framework?

Let’s talk about the C word: Content. There’s a big group of folks who are jumping on the content bandwagon — unfortunately, for most of them, it isn’t working. Worse, it’s causing them to lose clients. What does it take to create successful content that makes people tick? Content isn’t a hype, it’s here to stay. We’ll show you the tips on how to create one and better serve your customers.


  • What is content?
  • What is content strategy?
  • How to create a framework that works?
  • What are the top dos and don’ts?
  • What is the structure that must be in place?
  • How to hold a framework discussion with your client?
  • Hands-on exercise

GIGshop #4 is workshop-focused. It’s for both freelancers and startups. GIGshop #4 is also a preview of a full-fledge workshop. Each startup or brand can request for the full workshop. Our speaker will work onsite and closely with you to dream up your very own kickass content strategy.

Venue: Lifelong Learning Institute, 11 Eunos Road 8, Singapore 408601, Level 1

Training Room 1-1

Date: TBC

To access GIGshop #4, sign up for our community membership here. All 12 GIGshops are free for members and chargeable for non-members.

Of course, if you have areas that you’re interested in learning more about, give us a shout and let us know by filling in this form — it requires only 2 minutes of your time — and we’ll take it from here.

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